[Powrót do case studies](/en/case-study)  Case StudyConsulting / Advisory # Brainstorm Group Brainstorm Group is a consulting firm specialising in lean transformation and building cultures of continuous improvement in organisations. For years they had been searching for a tool they could recommend to clients as a proven innovation management system. 25+ client implementations +40% programme effectiveness NPS 72 client satisfaction 85% retention after 12 months ### Wyzwanie Brainstorm Group needed a tool they could recommend to their clients as a proven innovation management system for organisations. ### Rozwiązanie CreAction became a key element of Brainstorm Group's consulting offering, deployed at clients as a platform supporting lean transformation. ## Co nie działało Problemy przed wdrożeniem CreAction Brainstorm Group implemented continuous improvement programmes for several dozen clients per year. The biggest challenge was not launching the programme, but sustaining it after the consulting engagement ended. - 70% of Kaizen programmes implemented without a digital tool died within 6 months of the consulting engagement ending - Clients reverted to paper forms or Excel, losing the momentum built during workshops - The absence of a standardised tool made it difficult to compare results across clients and build benchmarks - Consultants spent time building "makeshift" IT solutions for each client individually - No data continuity — after the project ended, clients lost visibility into programme progress Brainstorm Group needed a technology partner who could provide a proven platform, allowing consultants to focus on what they do best — building organisational culture. ## Rozwiązanie CreAction Jak wdrożyliśmy platformę CreAction became an integral part of Brainstorm Group's consulting offering. Every new lean transformation project now includes platform implementation as a tool to support the change. - Standardised implementation process: innovation culture workshops + CreAction configuration + client team training - Customisation of categories and workflow to suit the industry and organisation of each client - Partner panel for consultants: a view of progress at all clients from one place - Cross-client benchmarking: comparison of engagement metrics and ROI between organisations - Post-sale support: CreAction maintains client engagement after active consulting ends The partnership model proved mutually beneficial: Brainstorm Group gained a tool that increased the effectiveness of their services, and CreAction gained a channel to reach new B2B clients. ## Wyniki Mierzalne efekty po wdrożeniu The partnership with CreAction fundamentally changed Brainstorm Group's business model and the outcomes of their consulting projects. ### Transformation of the offering - Kaizen programme retention at clients rose from 30% to 85% twelve months after consulting ended - 25+ implementations at clients across different industries — manufacturing, logistics, services, public administration - Brainstorm Group client NPS rose from 45 to 72 after incorporating CreAction into the offering - Revenue from "maintenance" services (post-sale support with CreAction) now accounts for 30% of company revenue The most important outcome is the shift from one-off consulting projects to long-term partnerships. Clients stay with Brainstorm Group because CreAction provides continuity and measurability to the programme — and consultants have hard data confirming the value of their work. “CreAction is not just a tool — it is a complete innovation ecosystem. We recommend it to every client who is serious about continuous improvement.” Partner Zarządzający, Brainstorm Group ## Inne case studies [  ### Cedrob Foods Food Production Cedrob Foods struggled with low production line efficiency and the lack of a systematic process for collecting improvement ideas from shop-floor employees. 2000+ideas implemented +45%line efficiency Czytaj więcej](/en/case-study/cedrob-foods) [  ### Cisowianka Beverages / FMCG Cisowianka needed a tool to manage employee-driven initiatives across distributed bottling plants, where communication between shifts was difficult. 150+improvements per year \-30%downtime reduction Czytaj więcej](/en/case-study/cisowianka) ## Are you a consultant or advisory firm? Learn about the CreAction partner programme and how you can strengthen your consulting offering with a proven digital tool. [Rozpocznij wdrożenie](/en/solutions) [ROI](/en/roi)[Produkcja](/en/industry/produkcja)[Case studies](/en/case-study)